The residents mostly live in one big apartment block directly across from a big park (and the pool and a school), and the nearest crosswalks across four super-fast lanes of traffic (no median) are 150 metres away. Most are Asian and clearly not well off or greatly empowered, but everyone was pretty darn politicized about the traffic there.
A pedestrian was killed in the same spot a month ago, and now there's big pressure from the community to get a crosswalk installed mid-block, with a plaque to commemorate Aqib, the boy who died.
We gathered at the spot where he was hit, where a shrine with flowers and teddy bears has appeared, and then walked down to the intersection of Martin Grove and Westway where we (mostly just the cyclists, but some local kids helped carry the banner) walked around the crosswalks for a while. It was the first memorial where residents outnumbered cyclists, and they mostly stood by while we did our thing. The road was too scary to take, so we went back to the shrine, had a minute of silence, then talked with people for half an hour. It was powerful and moving and we were basically facilitating it rather than being in charge, which felt just about right.
No media showed up, which was too bad becasue it was a great example of a community coming together.